With a B. Comm. (Hons.). Mark has been developing award-winning content strategies for B2B and B2C audiences since 2008, focusing on relatable stories and blogs that help educate readers and inspire a genuine connection. As a commercial photographer, he captures creative product and location images that add another layer to the narrative. He also developed a North American best practice for creating positive customer experiences on social networks. When offline, you’ll catch him slopeside in winter or paddling a tranquil lake in summer, always with a camera, new tech gadget and digital notepad in hand.